There’s something to be said for the imagination. Especially when you work in a creative team.
So the deal was that we would create something to encompass our work, representative of what we do and where we come from. Simple enough, right? Wrong. When it comes to what we consider representative, there is no such thing as limits. Unless you count what we had to work with in the first place.
As I mentioned before, we do a lot of print work and we could have easily done a simple, effective layout to illustrate this. I’m sure others would have done the same. Maybe that was the reason we decided against doing just that. All I know is that after 2 days of almost non-stop work we had created something entirely indicative of our style and approach to what we do.
And it was good. Verily.